Marketing Research Practices Essay Example | Topics and Well Written Essays - 500 words

Marketing Research Practices - leaven ExampleThe main purpose of these developments was to develop products that could be used in everyday life.The research involves determination potential problems in the present applications used and resolving them by updating them or using natural products. The researchers found the flexibility of a product enables it to be used by more clients. Another serious factor probably the most important one is the cost. If the final product is expensive there will be only few takers for it. Therefore research has been done to use cost effective products. soft research methods are more often used as it involves observation of data that helps in decision solutions to the problems. Qualitative research has been categorised into three categories named as positivist, interpretive and critical.Positivist research methods involves attempt to canvass theory that to understand the predictive element of the phenomena. It involves formal propositions, hypothesi s testing, measuring of quantifiable variables, etc. In this type of research it is assumed that the objectives are given in reality and can be heedful by their properties.Interpretive research method involves sharing of information and social constructions such as language.