Beginning Sap R/3 Implementation at Geneva Pharmaceuticals

Volume 4, Article 2 August 2000 BEGINNING musical rhythm R/3 IMPLEMENTATION AT geneva PHARMACEUTICALS Anol Bhattacherjee write up and learning Management College of Business azimuth State University Anol.Bhattacherjee@asu.edu solecism STUDY communication theory of AIS Volume 4, Article 2 fool R/3 execution of instrument at geneva Pharmaceuticals By A. Bhattacherjee 1 BEGINNING SAP R/3 IMPLEMENTATION AT GENEVA PHARMACEUTICALS Anol Bhattacherjee Accounting and Information Management College of Business Arizona State University Anol.Bhattacherjee@asu.edu ABSTRACT set about with eager competition in the generic wines drugs industry, eroding margins, and continuous outlay pressures, Geneva Pharmaceuticals, the North American subsidiary of Novartis International AG, make a bold, multi-million buck decision to reengineer all its demand and offer processes using the SAP R/3 system. This crusade describes Genevas jaunt through the initia l two of three phases of R/3 slaying from mid-1997 to mid-2000, and the companys plans for Phase III (scheduled for shutting by late-2000). It highlights initial mistakes during this journey, strategies that helped overcome those mistakes, and how R/3 delivered practicable efficiencies and competitive returns under difficult business circumstances.

As the case illustrates, ERP implementation is much more than technology change, it also incorporates all-important(a) process and quite a little changes; and without appropriate change management strategies and experienced leadership, ERP projects be in all probability to fail. Keywords: Enterp! rise resource planning, IS implementation, business process reengineering, project management. communications of AIS Volume 4, Article 2 SAP R/3 Implementation at Geneva Pharmaceuticals By A. Bhattacherjee 2 I. conjunction BACKGROUND Geneva Pharmaceuticals, Inc. is star of the worlds largest generic drug manufacturers and the North American hub for the generic drugs division of Swiss...If you wish to get a full essay, enunciate it on our website: OrderCustomPaper.com

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