Aqualisa Quartz is case study of Harvard business school.

In an industry where gaining a competitive advantage through product innovation was deemed impossible, Aqualisa developed a fall uponthrough product, open up the watch crystal in the U.K. ware down bath stall market in May 2001 with coarse optimism. Four months after the initial give of Quartz, Aqualisa has only managed to sh are the product at a ordinate of 15 building blocks a day. Managing Director Harry Rawlinson set a end of marketing 100 to 200 units of Quartz showers a day to break through to the chief(prenominal)stream. This translates into an annual minimum goal of approximately 36,500 units. To turn over this sales momentum, Aqualisa must afterthought its marketing strategy for the Quartz. securities industry Potential of Aqualisa QuartzU.K. shower unit consumers? main complaints- poor pressure, change temperatures, and frequent breakdowns - are traditionally addressed through the habit of electrical showers, mixer shower valves, or integral agenc y showers (Moon, 2). The quantity and pricing study for the three shower categories are provided in Figure 1. The main channels for showers in the U.K. are showrooms which typically betray to customers in the premium price segment, mete out shops which primarily sell to plumbers, and do-it-yourself sheds (DIYs).

With retail prices for the Quartz of ?850 for the monetary standard exemplification and ?1,080 for the pumped model it can compete with and be feasibly marketed towards the 145,000 shower units interchange annually in showrooms (Exhibit 2). This segment assumes spunky woodland and service with prod ucts differentiated through style. According! to Rawlinson, at at a time the Quartz goes on working display in a showroom, it rapidly becomes the leading product (Moon, 10). Due to price differences surround by available value and standard brands of electric shower units and the Quartz, it is not clear if the Quartz could compete with the 330,000 electric shower units sold through trade shops. The 400,000 mixer showers and 110,000... If you want to provoke a full essay, order it on our website: OrderCustomPaper.com

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