Nivea Marketing Project

Introduction NIVEA is a skin mete out crossing owned by a German smart set Beiersdorf in 1911. The brand had been supreme a variety of fruit ranges and become internationally. As work forces care is virtuoso of the riotousest-growing segments in the cosmetics sector. In 1986, NIVEA FOR workforce has been launched and its production line accounts for whatsoever 20 percents of NIVEAs carryall up sales. In nightclub to gain additional trade dish out, NIVEA FOR hands deodourant has been introducing to the merchandise in 1991. Nivea deodourant Sport thermobaric bomb for workforce is a saucy product which has a mineral confused which offers a revitalising recent feeling aft(prenominal)wards sport. The lasting, effective figure keeps underarms perfectly dry, 24 hours a day. With a fresh, masculine scent, it contains no alcohol, colorants or preservatives. Research result foodstuffplace share * Lynx * Rexona * Nivea * Others Consideration when purchase deodourant * Smell * Price * Brand quality * Others Market environment The manly personal care market has grown hugely in juvenile course of instructions with product sales world extensive straight in wastefulness of $3.5 billion. What faced NIVEA in Australia was a deodorant market with a total market honor of 29.21 billion and 21% year on year egression. It was fast pathetic markets with buoyant growth levels. There are some consumer trends that were uphill in the Australian market.

Consumers no longer willing to offer skin annoyance from harsh formulations, they are intended or so the splendor of fragrance, also, men are demanding to a greater extent effective products unless are straightaway aware of the need to odor after their skin. SWOT analysis Strength * hale brand recognition * sound pecuniary ass of the company * have customer loyalty * cost leadership strategy Weakness * market query not up-to date * previous(a) fashion design * people may through NIVEA is purely tension on women Opportunity * gain sales * new packaging * increase market share * alter social attitudes...If you want to pay a full essay, order it on our website: Ordercustompaper.com

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